Archive for February, 2010

Six Web Analytics Metrics

Friday, February 26th, 2010

Knowing what web metrics to monitor can be a daunting task sometimes.  There are some basic ones you should keep track of while you have SEO, PPC, or other online marketing strategies running.  If I had to choose six web metrics for you to track these would be what they ...

Good Examples of E-commerce Usability

Thursday, February 11th, 2010

Notes from my day - Here are a few examples of sites that have best practices in place for conversion improvement/persuasion architecture: 1.  http://www.ice.com/ - they do a good job on the homepage mixing promotions and products together well.  On the homepage some key elements are the contest, why shop ice, search dropdowns on ...