Archive for the ‘User Centered Design’ Category
Friday, February 26th, 2010
Knowing what web metrics to monitor can be a daunting task sometimes. There are some basic ones you should keep track of while you have SEO, PPC, or other online marketing strategies running. If I had to choose six web metrics for you to track these would be what they ...
Posted in User Centered Design | 1 Comment »
Thursday, February 11th, 2010
Notes from my day - Here are a few examples of sites that have best practices in
place for conversion improvement/persuasion architecture:
1. http://www.ice.com/ - they do a good job on the homepage mixing
promotions and products together well. On the homepage some key
elements are the contest, why shop ice, search dropdowns on ...
Posted in User Centered Design | No Comments »
Friday, June 5th, 2009
Here are some notes I came across from a while ago on items to address when you are going through a website re-design so you don't have to do another one in a long time. This includes online marketing items mainly and does not address web design in and of ...
Posted in User Centered Design | No Comments »
Tuesday, April 7th, 2009
Here is a website usability checklist I recently put together for a shipping company when we were preparing their website to get ready for some PPC traffic from the search engines, hopefully it can be of use to others.
Usability Checklist
Current location within the ...
Posted in Landing Page Optimization, User Centered Design | 2 Comments »
Tuesday, February 10th, 2009
Too many times I get asked the question from people interested in SEO, PPC, or other online marketing strategies how to measure success of whether the strategy was successful or not. I always respond that it is very easy yet difficult to measure success of online marketing campaigns, here is ...
Posted in Search Engine Optimization, User Centered Design | 2 Comments »
