Comments on: Bad Example of Email Marketing – TLC Lasik http://www.marketingmorgan.com/email-marketing/bad-example-of-email-marketing-tlc-lasik/ Real examples of SEO, SEM, and other internet marketing strategies Tue, 01 Jun 2010 19:47:43 +0000 hourly 1 http://wordpress.org/?v=3.0 By: Brian http://www.marketingmorgan.com/email-marketing/bad-example-of-email-marketing-tlc-lasik/comment-page-1/#comment-103 Brian Wed, 29 Apr 2009 02:53:53 +0000 http://www.marketingmorgan.com/email-marketing/bad-example-of-email-marketing-tlc-lasik/#comment-103 I agree with your assessment of this advertisement. However, bad advertising is bad advertising no matter the form it takes. With email, though, I guess because email marketing is so direct and so inexpensive that companies feel they can make mistakes without too many ramifications. Clearly, though, this advertisement didn't work to entice you into their services.. and rightly so. They should have played their marketing statement up to you not having to wear glasses. I think they tried with this ad, but the ad's copy is so muddled that it doesn't clearly say what it was trying to say. I believe they are trying to say that you should look forward to your 'treasured moments' without glasses. But, the copy fails in that goal. Thanks for your blog. I agree with your assessment of this advertisement. However, bad advertising is bad advertising no matter the form it takes. With email, though, I guess because email marketing is so direct and so inexpensive that companies feel they can make mistakes without too many ramifications. Clearly, though, this advertisement didn’t work to entice you into their services.. and rightly so. They should have played their marketing statement up to you not having to wear glasses. I think they tried with this ad, but the ad’s copy is so muddled that it doesn’t clearly say what it was trying to say. I believe they are trying to say that you should look forward to your ‘treasured moments’ without glasses. But, the copy fails in that goal.

Thanks for your blog.

]]> By: oklahoma city lasik surgery cost http://www.marketingmorgan.com/email-marketing/bad-example-of-email-marketing-tlc-lasik/comment-page-1/#comment-69 oklahoma city lasik surgery cost Fri, 06 Jun 2008 22:40:49 +0000 http://www.marketingmorgan.com/email-marketing/bad-example-of-email-marketing-tlc-lasik/#comment-69 Great post, I really enjoyed it. I will have to bookmark this site for later. Great post, I really enjoyed it. I will have to bookmark this site for later.

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