Utah SEO Marketing Blog

Website Design Specials

A web site marketing specialist or a web site design specialist is sometimes hard to find. Adaptivity Pro not only makes custom web sites but we design websites to be a marketing tool for your company to generate profits. Our professional web design services will help you promote your company online.

In order to allow new customers to try our web site marketing solution we offer several web site design discounts. Please select from the following web design discounts below:

• non profit web design discount
• new business web design discount
• struggling business web design discount
• single product web design discount
• home based business web design discount
• church web design discount
• government web design discount

We know that non-profit firms have had to run on tight funds during the last few years. We support non-profits and want to help them with their mission by creating a marketable web site that will help drive traffic to your site.

By having a web site combined with internet marketing non-profits can expand their advertising capability and attract new clients. Our company actually started when the owner made a free web site for a non-profit adoption agency; he became obsessed with helping them attract clients to their web site via search engine marketing and decided to start a business because he had a passion for doing this.

If you are a non-profit firm use our web design services and you will get a 25% discount. To qualify for this non profit web design discount you must provide a copy of your 501(c)3 letter. We are excited to help your non profit grow through a superior web site made by web site design specialists!

Our Web Designs Include

We make web sites and its a passion for us. We don’t make normal web sites though; we make marketable websites. It is important to include ‘marketable’ in the description because this is what makes our service unique. We produce web sites that have several objectives which include: websites that visitors can find through search engines, websites that encourage a user to take a specific action, websites that are pleasing to the eye, websites that are easy to navigate, etc. We do not design web applications; this is not our specialty, but we can refer you to someone who does.

Our Web Sites Added Value

• Websites that receive a large amount of traffic from search engines.
• Websites that receive a large amount of traffic from online directories.
• Websites that receive a large amount of traffic from other websites.
• Websites that attract potential customers that are looking for a specific product or service.
• Websites that are of professional in quality and pleasing to the eye.
• Websites that offer a better return on investment compared to pay-per-click internet campaigns.
• Websites that are dynamic, easy to navigate, and easy to maintain.
• Quick turn-around time for development.
• Maintenance service to continually improve marketability.
• Prompt response for website technical support and changes.

One of the main differences between our web design services and many of our competitors is the fact that we will not drop our service with you once the job is finished and we have a built-in internet marketing system in every web site that we produce. We will actually spend several hours just looking at your industry, company, and competitors to analyze how to make the most effective web site specific for your organization.

We feel that a web site may look cool and be the best, but if no one finds it or visits your web site it is essentially of no use to you, that is why we put such a strong emphasis on developing marketable web sites.

On-going Maintenance

The websites We create will initially attract a lot of internet traffic. However, if you choose to do so, we will provide our services and update your website to consistently improve your internet marketing rating. The web hosting will be optional. Updates to your website can be performed by the us or you may elect to perform web updates yourself.

Web Design Values

Web site design and internet marketing is a passion for us, its not just a ‘job’ for us. We have a hard working staff that sincerely wants to see your business succeed on the internet and we are willing to go the extra mile to make that happen.

This company started when a few web developers made some web sites for their friends and non-profit organizations for free; but they liked doing it so much they decided they wanted to make a career out of it; that is truly how most businesses should start, with passion and dedication.

If you have a suggestion for us on how we can improve our service please let us know, we encourage all input and are always looking for ways to improve our service to you, do not hesitate to tell us what you think, good or bad.

We have seen many of our clients view the internet as a useful tool in their marketing and sales efforts, we hope to be able to assist your company in reaching your goals.

We also value strategic business to business relationships and are always looking for business partners, if you are interested in referring clients to us for website design and in turn we can refer our clients to your business please contact us.

Our Mission Statement

“We strive to increase our clients’ profits through a combination of technology and marketing. We do this through providing quality web design services and ethical internet marketing strategies in a timely manner. We value long-term client relationships and positive business partnerships.”

Popularity: 3% [?]

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Free Internet Marketing Offer

Internet marketing is not something you can do once and forget about it. The internet is one of the leading industries in technology and changes dramatically from day to day. If your business is ahead of your competition online this will become a major competitive advantage to your firm.

I want to help you gain that competitive advantage over your competition, not just today but everyday. I will continually track, monitor, analyze, and adjust your internet marketing efforts to help you increase profits and be successful. This is our passion and I love to help our clients climb to the top of their competition in the internet battlefield.

There are many aspects to internet marketing, as our client I will research your industry so I can better assist you, not all industries compete in the same fashion online. Because each industry is unique I discover the methods of marketing that will best benefit your organization. Some examples are search engine optimization, pay per click campaigns, newsletters, providing useful information for your potential customers, offline advertising in magazines or radio, building links from other industry leader websites, etc.

When you succeed I succeed and that is something I will not forget.

Free Internet Marketing Review Offer

If you are looking for a free internet marketing report then you are in luck. You probably have a website but it is not very profitable or not as profitable as you would like.

I will review your website for free and send you some suggestions for improvement. This can range from natural search engine optimization suggestions, link building suggestions, affiliate program management, newsletters, interactivity, PPC, special offers, conversion improvement, professional design, etc.

Of course I could help you with those suggestions if you wish, but if not we hope that you will find the information useful and keep us in mind if you pay someone for the services. Contact me with your website, name, and email address and we will send you your free internet marketing report.

Why Me?

Web Site Marketing: Your website will be easy to find for your customers. We design every web site with your customer in mind. We will build a web site that is marketed on the internet and search engine optimized.

Custom Made Web Site: Your web site will be custom-made. We make every web site by hand, every web site is unique to your industry and your company.

Industry Research: We will research your industry and company. We will spend several hours researching what your business does so we can make the most efficient web site for you. Through the research we will also be able to ask you specific questions to get information from you to promote our ‘easy web site design’ value.

Web Site Design Price: You may think we charge more than others when it comes to web site design price. However, you must remember that EVERY web site we design includes web site design services and web site marketing services, sometimes known as search engine optimization. Many business spend thousands of dollars a month alone on internet marketing alone and most web design firms do not usually include this service complimentary.

Popularity: 2% [?]

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Utah Web Design & SEO

Wow, so I have been super busy lately.  It has been a long time since I wrote in the blog but I am hopefully going to do so a little more often in the future.  I have made a move of quitting my full time job and becoming a full-time freelancer.  I will be providing utah web design and utah seo services to companies in the salt lake city area, or anywhere as people find me.  I am very excited for this new change and things are going very well so far.  The only problem is that I am already a bit busier than I was expecting to be, but being busy in this economy is a blessing so I am very grateful.

I am hoping to start posting some specific examples of what I find works and what doesn’t with my SEO experimentation.  Publishing results from analytics, rankings reports, etc.  Sorry this is so short, but I will be back again shortly with more fun information.

Popularity: 2% [?]

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Park City Alpine Slide, Coaster, and Zipline

Usually I blog about internet marketing but today I felt like posting about a family excursion that was fun.  Park City Mountain Resort in Utah is one of my clients and I decided to take the family up there this last weekend.  To say the least we had a great time.  I went there last year too but had forgotten how much fun it was.  For those of you considering heading up there one day for their summer activities I am posting a quick review and videos of our trip to give you more details.

Park City Alpine Slide

The alpine slide was the first activity we did.  You get to ride the scenic chair lift up to the top of a mountain, one near the base of the resort.  The chairlift is pretty slow, but its comfortable and gives you time to talk with your family or friends and have some quality time together.  I should note that you have the option to continue on to the next mountain peak and hike down, ride back down on the chairlift, or ride a bike down the mountain – I think the bike option would be a blast but you have to bring your own bike.  Once you are at the top of the mountain you can go either left to the alpine slide or right to the zipline.  You drag your alpine slide with you from the chairlift drop-off point over to a set of 4 alpine slide tracks.  We were there on a weekend and the wait was only about 5 minutes once you made it to the slide tracks.  Going down is pretty fun, and somewhat adventurous.  Our 4 year old and teenage foreign exchange student did start to fall out at one point and got some scrapes which the medic tended up nicely.  That is part of the thrill though I suppose, you know you can get hurt if you go too fast or are dumb and lean the wrong direction.  It is quick and gives you a good thrill though, similar to big water slide at a water park. Here is a video at the bottom of the ride, next time when I know I won’t die doing it, I will take a video as I go down!

Park City ZipRider (Zipline)

The zipline is also at the top of the mountain and you have to take the chairlift to get to it.  You do have to get a special ticket for the zipline because there are only 4 lines so it takes a while for the line to make it to the ride itself.  The ticket will give you a time frame of when you are supposed to be there, i.e. 2:00-3:00pm.  Once you are there they buckle you in and push your feet against a gate which they open and off you go!  It is a thrill as well but not a scary one, somewhat calm and relaxing to be honest.  It feels kind of like you are flying or floating down the mountain with the air rushing by your face and it does take a good minute or two to get to the bottom.  I was expecting a very abrupt halt at the end but they have a coil system in place to cushion your land so its actually fairly smooth.  I did notice when I curled up in a cannonball like posture that I went faster vs. having your arms and legs all the way out catching wind. I wish I would have had my camera out to take a video coming down, I will do that next time. Here is a video of some people coming down though from a ground viewpoint:

Park City Coaster Ride

The alpine coaster ride was by far my favorite.  This is the only one that has a line at the base of the mountain.  Since it was a weekend the wait was a bit longer, maybe about 20 minutes, but still not that bad.  The coaster cars are on an actual track so you can’t fly off of it like the alpine slide.  Once you are in a car it hooks up to a chain and pulls you up a nice little scenic ride up the mountain in between lots of trees, I think they were aspen.  You go through a little bridge/tunnel type thing (see video) and up a fairly steep incline after that.  It takes a good 10 minutes to get pulled to the top where your car take a sharp turn to the right and starts heading down the mountain.  At that point your car races in circles, back and forth, etc. at fairly high speeds.  It reminded me a lot of a roller coaster but a little more fun since you are in a small car just to yourself (or one other rider) and you can control your speed.  You can brake on your way down but its not advised as you could probably get rear ended by the person behind you who may not notice you are slowing down.  This was very very fun and I highly recommend it. Here are two videos of going up on the coaster, next time when I have time to ride it more I will be more adventurous and make a video coming down the ride:

Other Utah Summer Family Activities

Have a great time up in park city, you really should check out the resort and all it has to offer in the summer.  In addition to the above main attractions they also have miniature golf, a maze, carousel, jumping thing, rock climbing, cool restaurants, shops, hiking, horseback riding, and more.  I hope this guide was useful and if you do end up going please post a comment about your experience.

Useful Park City Resort Summer Links

Summer Family Activities Report - find out which rides are open and which ones are not (i.e. if its raining or something)

Park City Mountain Web Cams – view the base of the resort to see people walking around, how crowded it is, what the weather is like, etc.

Park City Utah Family Summer Activities – a list of summer activities for your family and friends.  Get info on the alpine slide, alpine coaster, zipline, etc.

Park City Mountain Resort Summer Pass Prices – get info on prices for the different activities and a link to the operating schedule/times.

Popularity: 9% [?]

Posted in Misc. | 3 Comments »

Social Media Optimization Google Analytics Filter

As social media marketing becomes more prominent for internet marketers one challenge is to determine how to track success of a social campaign. One easy way to gain some insight into your social media marketing campaigns is to setup a specific campaign in Google Analytics to track traffic from these sites. This will give you insight after you push social strategies online if they are bringing in more traffic to your website or not. Google Analytics already tracks visits from social sites but you can easily setup some filters to put them all together in one campaign so you can see the overall health of your social strategies without having to look at them individually.

Follow these steps in Google Analytics so setup social media marketing filters:

1. Click on ‘edit’ to the right of your website profile on the main login screen.
2. Click on ‘Add Filter’ in the ‘Filters’ section on the next screen.
3. Name the filter something like ‘Social Media Grouping’
4. Select ‘Custom filter’ as the ‘filter type’
5. Select ‘Advanced’ from the radio button options list
6. *In ‘Field A -> Extract A’ select ‘Campaign Source and enter the social media marketing sites you want to capture in the text box, see below for more information
7. ~In ‘Output To -> Constructor’ select ‘Campaign Medium’ or ‘Campaign Name’ and enter ‘social’ in the text box, see below for more information
8. Leave the rest of the ‘yes/no’ boxes as-is and save the filter
9. You will have to wait 24 hours to start seeing the traffic being filter in the manner you just setup

* Note: for convenience sake you can copy paste this text to add some of the most prominent social type sites on the internet to your filter: twitter\.com|facebook\.com|myspace\.com|flickr\.com|linkedin\.com|WordPress\.com|blogspot\.com|youtube\.com|stumbleupon\.com

~Note: this will change the ‘campaign medium’ from ‘referral’ to ‘social’. There is one drawback to this as you will not be able to see the referring website url from traffic coming from your tagged social media marketing websites anymore. There is an alternative to this. Instead of marking the campaign medium as ‘social’ you can mark the ‘campaign name’ as social. Then to see your social traffic you will have to go to ‘traffic sources’ -> ‘referring sites’ -> select a site -> filter by ‘campaign name’ to see your ‘social’ traffic.

Screenshot 1: Setting up the filter

Google Analytics Social Filter (above)

Screenshot 2: Viewing Social Site Traffic

Social Filter Website Traffic Screen

Popularity: 4% [?]

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